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Chinese brand shang xia to open boutique in paris

Chinese brand shang xia to open boutique in paris Source:
Date: 08-02-2012
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Shang Xia, a Chinese fashion brand under the Hermes Group, is to launch its first overseas boutique in Paris, the company said on Tuesday.

The boutique is to neighbor the Paris flagship store of international premium brand Hermes. 

As store design, decoration and products selection works are under way and very complicated, the exact opening date has not been set, the company said.

Shang Xia, meaning "up and down" in Chinese, was founded by Chinese artist and designer Jiang Qionger in 2008 and is an independent brand under the Paris-based Hermes Group. 

The brand is devoted to taking advantage of China's cultural heritage and traditional craftsmanship to create fine Chinese fashion.

Collections of Shang Xia include clothes, jewelry and apparel, tea ware and furniture, which are all produced with China's natural materials, such as cotton, cashmere, jade, red wood and bamboo. Jiang said earlier that Shang Xia is 100 percent Chinese-made while also an international brand.

Shang Xia currently has only one store in Shanghai, which opened in September 2010, and another one has been planned in Beijing. 


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