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Textile industry indonesia strict compete with china

Textile industry indonesia strict compete with china Source: www.indotextiles.com
Date: 03-05-2012
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Ministry of Industry to make sure, Indonesia's textile industry was competing with similar industries in China. After labor costs in the Bamboo Curtain country is getting more expensive so it makes production costs more to soar, the world textile producers now begin to look to Indonesia as its production base. "Indonesian shoe exports increased by 7%, even more.

Count is obtained from the number of shoe manufacturers from abroad that transfer orders to Indonesia on the grounds of better quality and wages are still relatively affordable, "said the Director of the Ministry of Industry, Textile and Multifarious Industry, Ramon Wake up, while on a working visit to the weaving production center on the Island Naidoo.

Furthermore Ramon explained, the shoe manufacturer looking at Indonesia country with huge potential and growing domestic market as well as increasing people's income has also increased. According to him, since the first serious competitor Indonesia's shoe industry is an industry-industry production base in the East Coast of China.

However, continued Ramon, rising labor costs in the East Coast of China made them think to turn his factory to Vietnam or Indonesia. "They could have moved to central China, but the character of the workers there like a sulk. The choice to live in Vietnam or Indonesia, "he said.

In terms of labor costs, he added, Indonesia less expensive than Vietnam, but superior in quality. Therefore need some sort of incentive or technological support to ensure quality in order to attract investors. "Various kinds of shoes we are in great demand, especially sports shoes," he said.

Raymond mentioned a number of international shoe brands that are now opened a factory in the country, al Clark, Timberland, Echo, and Fortuna.
Global Crisis
In different places, Indonesia Persepatuan Association (API) estimated the export of shoes fell by 5% this year. This decrease is a policy-induced rise in fuel prices and electricity tariff which will begin immediately. "Yesterday was raised workers' wages. When the electricity and fuel rises, increasing production costs. High product prices, declining demand, "said chairman Eddy Widjanarko API.

Last year the value of shoe exports reached U.S. $ 3.1 billion and associations achieve the same target this year. "But the policy change gives the uncertainty for investors who want to glance at Indonesia footwear industry," he said.

Eddy explained that actually Indonesia has a lot of shoes ordered for export. With the rise in wage costs of employees which led to increased production costs, auto prices offered to the destination country is also rising. He worried that the planned increase in electricity and fuel to be carried out, the price of the product will go up and rejected by the buyer. "Buyers do not want to negotiate two times," he explained.

The unfortunate condition by Eddy as a result of lack of government. He said the government was not decisive. Though this condition is not good also impact state revenues. "China's 5-10% more expensive than Indonesia, and even up to 30% increase in minimum wage, but the government never subsidizes interest, not merely rejected but a form of anticipation," said Eddy.

Therefore, Eddy rejected the plan to increase along with rising fuel TDL. For the shoe industry, the increase in TDL took effect increases up to 10% of distribution costs and product price increases of up to 7%. "As results of domestic products are not competitive, there was a termination of employment. What's worse is the entry of goods imported into the domestic market by more than 60%, "he said.
Domestic Market

While addressing the weakening of export performance due to the impact of global crisis, the footwear business in several areas in Indonesia have begun to focus work on the domestic market after the disruption of export markets. Eddy explained that the move was made because the actual supply of the domestic market is still lacking. Of the total requirement of about 70 million to 74 million pairs per year, shoe industry is only able to supply only about 50 million pairs per year. Related to the realization of shoe sales during 2011 increased by 20%. But since September until the end of 2011 sales plummeted following the absence of orders that come from American and European markets.

He further said that during this shoe industry is beginning to work on the domestic market due to sluggish export markets. So that domestic production of shoes was also slowed. "Yet we very much hope the government is more pro-active longer move the local shoe industry amid the global situation is still a crisis. Potential export to other countries besides the United States and Europe are still very large countries such as exports to Asia. If left unchecked would threaten national shoe exports, "he complained.

One program that needs to be activated again, he said, is a technical services unit memaksimakan role of footwear products. The unit is expected to be able to print shoe experts amid flagging interest in the shoe industry. "What is needed now is to move back to the shoe industry by bringing up the Human Resources (HR) in the field of new footwear. And it needs to support the government, "he said.

Unfortunately, continued Eddy, a number of HR experts have turned professional. While the footwear industry requires experts to boost production to order. Each month the small-scale footwear receive 450-500 a pair of shoes or leather sandals. That's why he hopes more people trust the local products are proven to be cheaper and quality equivalent, rather than famous brands that are more expensive three-to four-fold.
Industri Tekstil Indonesia Bersaing Ketat Dengan China

Kementerian Perindustrian memastikan, industri tekstil Indonesia tengah bersaing ketat dengan industri serupa di China. Setelah ongkos tenaga kerja di Negeri Tirai Bambu semakin mahal sehingga membuat biaya produksi makin melambung, para produsen tekstil dunia kini mulai melirik Indonesia sebagai basis produksinya. “Ekspor sepatu Indonesia meningkat sebesar 7%, bahkan bisa lebih.

Hitungan tersebut didapat dari banyaknya produsen sepatu dari luar negeri yang mengalihkan ordernya ke Indonesia dengan alasan mutu yang lebih baik dan upah yang masih relatif terjangkau,” ungkap Direktur Industri Tekstil dan Aneka Kemenperin, Ramon Bangun, saat melakukan kunjungan kerja ke sentra produksi tenun di Pulau Samosir.

Lebih jauh lagi Ramon memaparkan, para produsen sepatu memandang Indonesia negara yang sangat potensial dan pasar dalam negeri juga tumbuh seiring peningkatan pendapatan masyarakat yang juga meningkat. Menurut dia, sejak dahulu pesaing berat Industri sepatu Indonesia adalah industri-industri yang basis produksinya di Pantai Timur China.

Namun, sambung Ramon, meningkatnya upah buruh di Pantai Timur China membuat mereka berpikir untuk mengalihkan pabriknya ke Vietnam atau Indonesia. “Mereka bisa saja pindah ke China bagian tengah, tetapi karakter buruh disana suka ngambek. Pilihannya tinggal ke Vietnam atau Indonesia,” katanya.

Dari sisi upah buruh, lanjutnya, Indonesia kalah murah ketimbang Vietnam, tetapi unggul dari segi kualitas. Karenanya perlu semacam insentif atau dukungan teknologi untuk menjamin mutu guna menarik minat investor.”Macam-macam jenis sepatu kita yang diminati, terlebih lagi sepatu olah raga,” ucapnya.

Raymond menyebut sejumlah merk sepatu internasional yang kini membuka pabrik di Tanah Air, a.l. Clark, Timberland, Echo, dan Fortuna.
Krisis Global

Di tempat berbeda, Asosiasi Persepatuan Indonesia (API) memperkirakan ekspor sepatu turun hingga 5% pada tahun ini. Penurunan ini merupakan imbas kebijakan kenaikan harga bahan bakar minyak dan tarif dasar listrik yang akan segera dilaksanakan. “Kemarin upah buruh sudah dinaikkan. Kalau listrik dan BBM naik, biaya produksi semakin meningkat. Harga produk tinggi, permintaan menurun,” kata ketua API Eddy Widjanarko.

Tahun lalu nilai ekspor sepatu mencapai US$ 3,1 miliar dan asosiasi menargetkan pencapaian yang sama tahun ini. “Tapi kebijakan yang berubah memberi ketidakpastian bagi investor yang ingin melirik industri sepatu Indonesia,” tutur dia.

Eddy menjelaskan, sebenarnya sepatu Indonesia sudah banyak yang dipesan untuk diekspor. Dengan kenaikan beban biaya upah karyawan yang menyebabkan biaya produksi meningkat, otomatis harga yang ditawarkan kepada negara tujuan juga naik. Dia khawatir jika rencana kenaikan TDL dan BBM jadi dilakukan, harga produk akan semakin naik dan ditolak oleh pembeli. “Pembeli tidak mau negosiasi dua kali,” jelasnya.
Kondisi tersebut disayangkan oleh Eddy sebagai akibat kekurangan pemerintah. Menurut dia, pemerintah tidak tegas dalam mengambil keputusan. Padahal kondisi seperti ini membawa dampak tidak baik juga bagi pendapatan negara. “Cina itu lebih mahal 5-10% dari Indonesia, bahkan kenaikan UMP hingga 30%, tapi pemerintahnya tidak pernah memberikan subsidi bunga, bukan semata-mata menolak tapi bentuk antisipasi,” ungkap Eddy.

Karena itu Eddy menolak rencana kenaikan TDL bersamaan dengan kenaikan BBM. Bagi industri sepatu, kenaikan TDL membawa pengaruh kenaikan biaya distribusi hingga 10% dan kenaikan harga produk hingga 7%. “Akibatnya produk dalam negeri tidak berdaya saing, terjadi pemutusan hubungan kerja. Yang lebih parah adalah masuknya barang impor ke pasar domestik hingga lebih dari 60%,” ujar dia.

Pasar Domestik
Sementara menyikapi pelemahan kinerja ekspor akibat dampak krisis global, pelaku usaha alas kaki di beberapa daerah di Indonesia mulai fokus menggarap pasar domestik setelah terganggunya pasar ekspor. Eddy menjelaskan, langkah tersebut dilakukan karena sebenarnya pasar domestik masih kurang pasokan. Dari total kebutuhan sekitar 70 juta hingga 74 juta pasang per tahun, Industri sepatu hanya mampu memasok sekitar 50 juta pasang saja per tahun. Terkait realisasi penjualan sepatu selama 2011 mengalami kenaikan sebesar 20%. Namun sejak September sampai akhir 2011 penjualan anjlok menyusul tidak adanya order yang datang dari pasar Amerika dan Eropa.

Lebih jauh dia mengatakan, selama ini pelaku industri sepatu memang mulai menggarap pasar domestik karena lesunya pasar ekspor. Sehingga produksi sepatu dalam negeri pun turut melambat. ”Meski demikian kami sangat berharap pemerintah lebih pro aktif lagi menggerakkan industri sepatu lokal ditengah situasi global yang masih krisis. Potensi ekspor ke negara lainnya selain Amerika Serikat dan Eropa masih sangat besar misalnya ekspor ke negara Asia. Jika dibiarkan akan mengancam ekspor sepatu nasional,” keluhnya.

Salah satu program yang perlu digiatkan lagi, kata dia, adalah memaksimakan peranan unit pelayanan teknis produk alas kaki. Unit tersebut diharapkan mampu mencetak tenaga ahli sepatu ditengah lesunya peminat pada industri sepatu. ”Yang dibutuhkan saat ini adalah kembali menggerakkan industri sepatu dengan memunculkan Sumber Daya Manusia (SDM) baru pada bidang alas kaki. Dan itu perlu dukungan pemerintah,” tandasnya.

Sayangnya, lanjut Eddy, sejumlah SDM ahli telah beralih profesi. Sementara industri sepatu memerlukan tenaga ahli untuk menggenjot produksi sesuai pesanan. Setiap bulannya industri sepatu skala kecil menerima 450-500 sepasang sepatu atau sandal kulit. Itulah sebabnya dia berharap masyarakat lebih mempercayai produk lokal yang terbukti lebih murah dan berkualitas sepadan, ketimbang merk-merk terkenal yang harganya lebih mahal tiga sampai empat kali lipat.
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