Sign in | Join free

500 most valuable chinese brands unveiled (china)

500 most valuable chinese brands unveiled (china) Source: english.ctei.gov.cn
Date: 05-07-2012
Visits: 245
Very Poor

The World Brand Lab (WLB) unveiled the list of 500 most-valuable-Chinese-brands at Beijing Thursday, which was determined by the analyses of finance, consumer behavior and Brand strength. China Mobile Ltd. (0941. HK)took the top spot of this national brands team with 238.568 billion yuan ($38.46 billion) brand value, compared with the third place last year.

The average brand value: 13.1 billion yuan ($ 2 billion)

The total value of 500 most valuable Chinese brands in 2012 was 6583.76 billion yuan ($1033.65 billion) and the average value of it was 13.1 billion yuan ($ 2 billion). The lowest value of this list was increased to 1.19 billion yuan ($186.83 million) from 1.02 billion yuan ($160.14 million) last year.
Besides China Mobile, State Grid (223.97 billion yuan), Industrial and Commercial Bank of China (1398.HK) (221.75 billion yuan), China Central Television (154.67 billion yuan) and China Life Insurance Company Limited (2628.HK) (126.16 billion yuan) were the top 5 companies in the list. In the view of brand value, these brands were forward into the world-class brand camps.

No.1: food & drinks industry.

The list contained 24 relevant industries, including food & drinks, textile & garment, media, IT, household appliances, automobile and energy. With 80 brands be chosen, the food & drinks industry had the most companies in the list, which accounted for 16 percent of total. The industry, which had the closest relations with consumers, was the top for recent 5 years. The textile & garment and media industry ranked second and third this year, with 50 and 45 brands and occupying 10 percent and 9 percent respectively.

Chinese brands’ trust degree decline.

WLB used “trust barometer” to track the brand consume trend of Chinese for six straight years, covering 25 countries in Asia, Europe, America, Africa and Australia.
In a sample survey with 8,000 people, Swiss brand replaced German to be the most trustworthy one. German became second and American was third still. As the influence of food safety crisis, Chinese brand continued to drop to No.14. However, the biggest decline came from Finland, which partly result from the weak performance of Nokia.
like 432 Unlike 48
Users Comments
No comments to display
Are you sure you want to delete this comment.
Add your comment
User Name:
Email: Will not be published
Rate This article:
Comment:
Maximum 3500 characters
Your name
Your email address
Your friend email address
  • /images/ourservices/125-600/pricetrend.jpg
  • /images/ourservices/125-600/product.jpg
  • /images/ourservices/125-600/videos.jpg
Suntex Asia Limited
32342 Users
have already joined suntexasia.com. Shouldn't you?
Full registration will provide you access to all our free services. It takes only one minute and it is free Go here
Quick registration (it's free)
Accesss to some of our free services
Select membership
Full Name
User Name
Email
Password
Enter the code
kwtms
(Note: If you can't read the letters, reload the page to generate a new one.)
terms and conditions
 
Members Login
Already registered
Email
Password
Forgot your password
golden fees
Enter your e-mail address
Choose your room