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Design, branding in spotlight at chinese textile events (china)

Design, branding in spotlight at chinese textile events (china) Source: www.adsale.com.hk/en/index.asp
Date: 11-08-2012
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Textile industry is the pillar industry of China. Although China's textile industry is experiencing challenges and opportunities under the 12th Five Year Plan, at the same time, the transformation and upgrading is ongoing that China's textile industry is still keeping healthy development. Being "One of the Top 10 Exhibitions of Zhejiang Province", The 13th China (Yiwu) International Exhibition on Hosiery, Knitting, Dyeing & Finishing Machinery (YIWU H&G 2012) and China (Yiwu) International Exhibition on Sewing Machinery & Equipment (YIWU S&G 2012) are always the industry's highlight. 

The shows gather the world's top-notch hosiery, underwear, knitting, garment machinery and provide the sourcing and trading platform to satisfy all sorts of needs of industry players. The exhibition has been held successfully for 12 editions, it is praised as the business barometer as well as the indicator of new technology of hosiery, knitting, underwear, garment machinery and equipment. "YIWU H&G 2012" & "YIWU S&G 2012" will be grandly held on Nov 27 - 30, 2012 at Yiwu International Expo Centre, Yiwu City, Zhejiang Province, PR China.

In order to keep industry players, associations and media updated about the progress and highlights of the show, the organizers held a press conference in Yiwu on Aug 2, 2012. Numerous guests attended the press conference, including: Adsale Exhibition Services Ltd., China Commodities City Group Co., Ltd., the shows' strategic partners: Chemtax Industrial Co. Ltd., Santoni (Shanghai) Knitting Machinery Co., Ltd., Shanghai Yin Science & Technology Co., Ltd., HBT Science & Technology Co., Ltd., MengNa Hosiery, Zhejiang Yiting Knitting Co., Ltd., Shantou Weishuang Garment Industrial Co., Ltd., as well as the leaders and key representatives of Yiwu City Hosiery Industry Association, Yiwu City Braiding Industry Association, Pujiang County Knitting, Printing and Dyeing Industry Association, Yiwu City Zipper Industry Association, etc.

During the press conference, the leader of Yiwu city delivered the opening speech, showed their great support to the show & affirmed the show's professionalism. Mr. Parry Chung, General Manager of Adsale Exhibition Services Ltd. stated, "Being the show organizer, I am glad to know that many leading enterprises, industry experts and associations support and participate actively in the show. This year, there will be numerous forums and seminars focusing on industry hot topics, the show will integrate technology, design and branding, aiming at providing buyers with all-round solutions."
In "2012 Annual Conference on Social Responsibility of Chinese Textile and Apparel Industry", the sustainable development and working plan of textile and apparel industry are mentioned: To set structural adjustment and industrial upgrade as the main target; To set innovation, brand building and integration of these 2 elements as the main support; To develop a structural optimized, technological advanced, environmental friendly, high value-added modern textile industrial system.

Having served textile industry for 13 years, "YIWU H&G 2012" &"YIWU S&G 2012" aim at furnishing the transformation and upgrading of textile industry with the support of latest technology and equipment. It becomes one of the must-attend exhibition for professional buyers in hosiery, knitting, underwear, garment industry. It is expected that the show will gather over 300 quality exhibitors from 11 countries and regions at 15,000 sqm exhibiting area. It will display high efficient, energy saving machinery, accessories and new technology in full spectrum, which build a one-stop sourcing and trading platform for worldwide buyers as well as addressing the enterprises' demand for structural transformation and industrial upgrading.

As China's textile industry is going globalized, the enterprises will be required to have higher standards. Branding, technological level, textile processing technology, innovative ability, etc. are the necessary elements. A series of concurrent activities addressing these hot topics will be held at "YIWU H&G 2012" &"YIWU S&G 2012", including "China Underwear Market Development Forum", "2013-2014 Underwear Design & Trends Forum", "Seminar on Management of China's Branding", etc.  The highly recommended "Hosiery & Knitting Collections Display Zone" and "Underwear & Home Textile Display Zone" will be the show highlights that cannot be missed too.
 
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