The Mercedes-Benz China Fashion Week starts trends of lingerie fashion On October 25, 2012. With the idea of nature and environmental-friendliness and Chinese culture, Greenline curve makes designs even between small space full of fashionable charm, which is also the new trend of China lingerie design led by cooperation of Ordifen International Group and Chinese Fashion Association in the eighth year. Their characteristics are more distinct in terms of the process of this year’s contest.
More Professional in Organizing
Without the guarantee of organizers’ professional operation and commitment, a contest of brands cannot be successful. 'Ordifen Cup' China Lingerie Design Contest has been the focus of design field in eight consecutive years, which is inseparable of organizer’s solid work. They are especially excellent in the aspects of the theme setting, administration of the whole process and exploration on the market of the award-winning designs. The 'Ordifen Cup' 2012 China Lingerie Design Contest is themed as the “Greenline Curves”. As a mature design contest, the organizers still set the environmental-friendly idea to be the theme, indicating market orientation of Ordifen brand and their trend guide for the lingerie design.
Meanwhile, the contest remains three steps, including preliminary round, quarter-final round and final round .One of the organizers, Ordifen International Group provided the preliminary round winners with sufficient guidance and assistance. There are 695 pieces of designs from 25 regions including Hong Kong , Taiwan, and Italy. And 28 pieces of designs have been selected and shortlisted to enter the next round. The panel of judges will choose 20 pieces of designs from the complete lingerie made by contestants of quarter-final part to compete in the Mercedes-Benz China Fashion Week. Finally LI Xihe from Hebei University of Science and Technology with the work XUMEIREN won the Golden Prize. CAO Yang from Northeast Dianli University with the work MENGLIHUALUO and YANG Minting from Fu Jen Catholic University won the Silver Prize. XU Lin from Shanghai Theatre Academy Chain, WANG Yijie from Fu Jen Catholic University and CHEN Yanzhu from Dalian OUNISI Fashion Co,Ltd. won the Bronze Price.
On the same stage with the finalists are the extending series of 2011 award-winning designs. After the 2011 contest, Ordifen International Group selected three from the winners,and they became interns in the company. With the guidance of designers, they got a comprehensive understanding of lingerie design. So they will show their works this year. providing new designers, new ideas, and new designs,guiding and cultivating the winner for their subsequent growth on design are what the characteristics of ‘Ordifen Cup’ China Lingerie Design Contest is all about. The final round on October 26 must be a suspenseful feast for eyes.
The contest is held year by year and the influence will be promoted little by little. In 2012, the trend led by Ordifen will be stronger.
More Powerful in Trend Lead
2012 is an extraordinary year for China, an age that are more urgently in need of green design and green life. It is the 8th year that ‘Ordifen Cup’ China Lingerie Design Contest has been actively promoting environmental-friendly fashion. This year the contest is greenline-themed, which is a new fashion idea and design value. With this theme, the contest is aim at advocating designers of new era to seek and listen themselves’ voice of heart, free the self vitality with the sexy curve, and portray the healthy world and pursue balanced life by fashion.
In eight years, the themes of contest changes from concerning female’s fashion experience, utilize fashion connotation, inherit, protect, and innovate Chinese culture to protect earth and love world environment to drive humanistic design concept. The expanding theme and spreading view gradually enlarge the social value of contest, and also show continuously promotion and perfection of caring culture advocated by Ordifen.
As for caring about female, Chinese culture and earth environment protection, Ordifen brand not only publicize brand culture by various marketing campaign to lead the market to pay attention to fashion, traditional culture and environment protection, but also focus on the product quality. The environmental operation runs through the whole production cycles of Ordifen from manufacturing management, fabric election to product design and terminal channels. Ordifen brand and changes of Ordifen Cup China Lingerie Design Contest are recognized by different social sectors and make a significant step for stylizing and internationalizing Chinese lingerie culture.
From the “Greenline Curve”2011 to “Greenline Fashion”2012,’Ordifen Cup’ not only brings about new trend and breath of fashion, but also delivers new thinking mode and design idea for China Fashion. Holding the contest constantly drives the development of China lingerie industry.