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South korean fashion brands speed up expansion in china

South korean fashion brands speed up expansion in china Source: www.cnga.org.cn
Date: 11-11-2012
Visits: 274
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As China has become the world's largest consumer market, SK Networks, Cheil Industries, LG Fashion, E-LAND and other South Korean fashion companies have picked up speed in kicking off Chinese market. South Korean fashion companies, with brand image building as their core strategy, have been focusing on the high-end department stores and shopping malls in major cities of China since the very beginning, which could not only raise the brand value but also increase the sales volume. South Korean brands also adjust themselves to be well adapted to Chinese market.
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