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Hongxing erke's down jacket combines function and style

Hongxing erke's down jacket combines function and style Source: www.chinadaily.com.cn
Date: 06-12-2012
Visits: 220
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Hongxing Erke Group, a renowned Chinese clothing brand, has launched a new line of down jackets this winter to attract customers who want to stay warm and fashionable at the same time, according to the company. 

A down jacket is a slimmer version of a down coat. It is able to provide the same warmth as its bulkier counterpart while retaining the sleek, smart look of a jacket. 

This new type not only focuses on function but also takes aesthetics into account to meet the demands of increasingly discerning customers for stylish, comfortable attire in the winter. 

Hongxing Erke's down jacket has developed into a distinctive brand in the garment market after being redefined. 

It is designed to combine high-quality feather-stuffed clothing with the trendy de-sign of a jacket, creating a product that is different from those sold in Adidas, Nike and UNIQLO, according to the company. 

Hongxing Erke is committed to constant innovation and putting customers' needs first, according to the company. 

As Hongxing Erke's flagship product, the down jacket has a unique style. This close-fitting, textured design is creating a new trend in the market, according to the company. 
Over the years, the company has made great efforts to improve the design style to make it more suitable for Asian people. 

It has adapted the original Western style to the Chinese market based on the statistical data analysis of clothing length, width, chest measurement, neckline, shoulder seam, side seam, waistlines, and wristband. 

And also, high-end three-dimensional cutting technology has been adopted to elaborate the tailoring to create a perfect "next-to-skin" fitting that is able to reflect figure while helping to lock in warmth. 

To further improve the technology, the company has teamed up with many scientific research institutions and biomechanics labs to strengthen the brand's quality and technology, according to the company. 

It is also stringent in the selection of clothing materials. High-quality feathers and nylon are usually preferred in the manufacturing of linings and outer stripes. 
Meanwhile, the company uses mixed-fiber texture techniques as a way to add fashion elements into the design process. 

For instance, wool could be intermingled with jacquard fabric to make the jacket look more rich and colorful. 

In the past few years, the company was honored to be included on several lists, including Asia's Top 500 Brands, Asia's Best 200 Under a Billion and the Top 10 Influential Brands in China.
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