Sign in | Join free

New features draw exhibitors and visitors to textile expos

New features draw exhibitors and visitors to textile expos Source: www.fibre2fashion.com
Date: 04-03-2013
Visits: 222
Very Poor

No matter what kinds of exhibitions, we have to keep on bringing new features, new products to customers. The visitors and exhibitors will not be motivated year after year when each edition looks like the previous one”, says a top official of a textile and apparel trade fair organizer.
 
The 2008 global economic crisis and its fallout are a thing of the past. Most textiles and garment trade fair organiser’s, fibre2fashion spoke to, reported of a bounce back and also a rise in exhibitors, floor space as well as visitor numbers in the last three years
 
However, these numbers have not come easily. Organizers have gone the extra length to attract exhibitors and visitors alike.
 
Messe Frankfurt GmBH for instance falls back on its strong global network. “We have 28 foreign subsidiaries, five branch offices, 52 international sales partners in all covering 150 countries,” says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.
 
Adsale Exhibition Services Ltd is of the opinion is that nowadays exhibitions are visitors driven. “Exhibitors sign up to meet new buyers and not because their competitors are partaking at a fair,” reveals Parry Chung, GM (Sales & Marketing) at Adsale.
 
He adds, “So, this leads us to focus, more on visitor promotion. We organise several business matching events for our exhibitors with local buyers. Exhibitors’ feedback has been excellent, since the pre-show events; help them proactively explore new markets.” 
 
No matter what kinds of exhibitions, we have to keep on bringing new features and new products to customers. Visitors and exhibitors will not be expected to stay motivated year after year when each edition looks like the previous one!”, he observes.
 
Hong Kong-based APLF Ltd makes it a point to remind visitors that a trade fair can be a hot bed of market intelligence vital for taking decisions and also organises seminars and fashion shows so as to round off and complete the trade fair experience for its visitors.
 
For those having second thoughts in participating in trade fairs in the current economic scenario, Ben Wong - Marketing Manager at Mega Expo says, “When times are tough, trade fairs work better for marketing budgets than any other media.
 
Only a trade fair can generate direct sales while enhancing the company’s image, launch new products, research specific market sectors, build sales prospects and maintain relationships with existing customers. Exhibiting at the right trade fair can be one of the most efficient, effective and successful marketing tools available.
 
No other form of marketing can bring together potential customers actively looking for suppliers and the opportunity to have face-to-face meetings in such a short space of time and that too at a single place,” he winds up by saying.
like 144 Unlike 16
Users Comments
No comments to display
Are you sure you want to delete this comment.
Add your comment
User Name:
Email: Will not be published
Rate This article:
Comment:
Maximum 3500 characters
Your name
Your email address
Your friend email address
  • /images/ourservices/125-600/pricetrend.jpg
  • /images/ourservices/125-600/product.jpg
  • /images/ourservices/125-600/videos.jpg
Suntex Asia Limited
32341 Users
have already joined suntexasia.com. Shouldn't you?
Full registration will provide you access to all our free services. It takes only one minute and it is free Go here
Quick registration (it's free)
Accesss to some of our free services
Select membership
Full Name
User Name
Email
Password
Enter the code
pzcvy
(Note: If you can't read the letters, reload the page to generate a new one.)
terms and conditions
 
Members Login
Already registered
Email
Password
Forgot your password
golden fees
Enter your e-mail address
Choose your room