Sign in | Join free

Chinese web retailer shangpin teams up with cfda

Chinese web retailer shangpin teams up with cfda Source: www.fibre2fashion.com
Date: 14-03-2013
Visits: 311
Very Poor

In a bid to promote US designers in China, which is rapidly-growing as an international luxury market, the Beijing-based high-end fashion web retailer Shangpin.com has entered into a partnership deal with the Council of Fashion Designers of America (CFDA).
 
Considered to be a major breakthrough in China’s widely popular e-commerce market, the collaboration would help the niche American labels to reach a wider customer base, not only limited to major metropolises, but also to tier II and III cities like Wenzhou and Kunming, which boast of a significant appetite for upmarket fashion brands.
 
The partnership would additionally act as a source of knowledge on the fast emerging Chinese market for the CFDA designers who are willing to expand their businesses in the nation, said CFDA CEO Steven Kolb while addressing the media.
 
Followed by more than 300 million shoppers, the site, which would start offering a wider product portfolio from over 400 CFDA-registered designers by the end of 2013, currently features products from two CFDA-recognized brands – Diane Von Furstenberg and Stuart Weitzman.
 
Launched in 2010, Shangpin operates in nearly 400 cities of China. The site offers a no-questions-asked return policy and free FedEx delivery anywhere in the country along with a 24/7 customer service.
 
Given the vast geographical scale of the country, and limited number of distributors, e-commerce serves as an important distribution and marketing platform for smaller international brands who want to reach out to Chinese regions where traditional bricks-and-mortar stores do not exist.
like 243 Unlike 27
Users Comments
No comments to display
Are you sure you want to delete this comment.
Add your comment
User Name:
Email: Will not be published
Rate This article:
Comment:
Maximum 3500 characters
Your name
Your email address
Your friend email address
  • /images/ourservices/125-600/pricetrend.jpg
  • /images/ourservices/125-600/product.jpg
  • /images/ourservices/125-600/videos.jpg
Suntex Asia Limited
32341 Users
have already joined suntexasia.com. Shouldn't you?
Full registration will provide you access to all our free services. It takes only one minute and it is free Go here
Quick registration (it's free)
Accesss to some of our free services
Select membership
Full Name
User Name
Email
Password
Enter the code
vusrm
(Note: If you can't read the letters, reload the page to generate a new one.)
terms and conditions
 
Members Login
Already registered
Email
Password
Forgot your password
golden fees
Enter your e-mail address
Choose your room