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Miroglio textile new artist's fabrics to debut in china

Miroglio textile new artist's fabrics to debut in china Source: www.chinatexnet.com
Date: 28-03-2013
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The new collection of artist’s fabrics made by Loris Cecchini and Francesco Simeti for Miroglio Textile will be shown at the Galleria Continua in Beijing.
 
After the success of the first edition with the participation of Stefano Arienti, Massimo Caccia and Maggie Cardelús, Metri d’Arte lands in China with a special project at the Galleria Continua of Beijing, to launch the new collection of artist's fabrics made by Miroglio Textile, which this year stars two of the most highly regarded Italian artists worldwide, Loris Cecchini and Francesco Simeti
 
Conceived and designed as true works of participatory art, the fabrics of the capsule collection for Spring/Summer 2014 have been developed from original artworks especially created by the artists for Miroglio Textile on the theme of the relationship between nature and technology, and reworked in a wide range of patterns and colours thanks to the intensive collaboration with the designers of the Style Department.
 
"Metri d’Arte is a real experimental incubator, a space that Miroglio Textile has dedicated to research and experimentation, also by virtue of the close relationship the company has had for many years with the world of art, inspired by a new creativity in which fabrics created as works of art can embody content, and a story to be told, at the same time as fostering the creative process. The goal is to bring powerful creative innovation into the textile business, based on the way to conceive and produce a fabric, in order to depart from traditional fashion canons and offer greatly original as well as high-quality Italian-made products”, explains Elena Miroglio, Executive Vice President for Strategies of the Miroglio Group.
 
Thus, while in Loris Cecchini's material approach powder pigments, colour blotches and wrinkled aluminium foil turn into yards of fabric with a high level of innovation and experimentation, in Francesco Simeti's approach dream worlds made of plants, flowers, animals, feathers and other elements–which are discernible only to the most alert observers–materialise on fabric, substantiating a poetic yet wild nature, as though they were animated performers of a great living wallpaper.
 
The Metri d’Arte Collection will be previewed on March 28th, 2013 in Beijing with a special evening event at the Galleria Continua, during which the installations and other artists’works will be auctioned by Christie's. The funds raised will go to a chinese charity organization.
 
Metri d’Arte translates into reality Miroglio Textile's new vision, proving once again the company's ability to interpret contemporaneity, constantly renewing itself, in an unprecedented alliance between art and business, between innovation of thought and technological innovation, to create original as well as meaningful designs.
 
The Metri d’Arte Collection follows the new direction carried out by Miroglio Textile in the last months. The company has in fact recently launched E.Volution, the innovative platform by Miroglio Textile, combining three key elements: advanced digital printing technology, attention to eco-sustainability, and focus on high level of creativity (for instance with the Metri d’Arte project). Since now such innovative platform, also thanks to eco inks, has allowed the company to go down from 50 litres - traditional printing process - to one litre for each metre of printed polyester fabric, with a reduction of CO2 emissions by up to 90% and energy usage down by 57%.
 
Loris Cecchini
 
Born in Milan in 1969, Loris Cecchini lives and works in Berlin. Among the most internationally acclaimed Italian artists in the last decade, he has shown his work all over the world with solo exhibitions in prestigious museums. In his work, photography, electronic collages, drawings, sculpture and installation blend into unitary poetics which hinges on transfiguration. Both in his photographs and sculptures, the revision of a broad idea of "model" is achieved through reworking familiar shapes of our everyday life transferred into an altered vision that challenges the viewer's perception. The most interesting aspect of Cecchini's artistic production is his usual aptitude in moving across the boundary between natural and artificial, between mass production and poetic suspension.
 
Francesco Simeti
 
Born in Palermo in 1968, and graduated in Sculpture at the Academy of Fine Arts in Bologna, Francesco Simeti lives and works in Brooklyn, New York. Among the most internationally acclaimed Italian artists, Simeti is currently engaged in a number of public art projects in the United States, including the Brooklyn subway stop in New York, and has made site-specific installations in various museum spaces. His work is inspired by the ambiguity in printing that characterizes the relationship between form and content, by creating a kind of continuous and endlessly changeable landscape. His research emphasizes on the one hand that interest for the aesthetic factor that threatens to deny the actual content of the images, on the other hand the risk of flattening brought about by the excess of visual information. The first impact with his ornamental patterns brings about an aesthetic pleasure and a reassuring feeling; on looking closer, however, one cannot fail to notice unexpected details.
 
Miroglio Textile
 
Miroglio Textile belongs to the Miroglio Group and is specialized in the production and distribution of a wide range of items across the entire spectrum of the textile industry, from printed and plain textiles, to transfer paper and yarns. The company's core business is Printed Fabrics, in which it leads the way in Europe. Large investments in R&D have led the industry towards an important guideline for digital printing. At the end of 2012 the digital department of Miroglio Textile has become one of the most innovative and structured in Europe, capable of producing up to 15 million meters, equipped with "single pass" technology and with greater attention to eco-sustainability and customization of the offer.
 
Miroglio Textile carries out the entire production cycle, from design to distribution, and can rely on a network of three production sites: a production facility for the Textiles area in Italy, one for the Yarns area in Tunisia and one for the Paper area in Alba, supported by a centralized warehouse in the Piedmont Group's headquarters. Miroglio Textile's distribution network currently consists of over 5,500 customers spread across the different in which the company operates.
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