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India and korea pavilions to debut at shenzhen trade fair

India and korea pavilions to debut at shenzhen trade fair Source: www.fibre2fashion.com
Date: 24-06-2013
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Two new pavilions at this year’s Intertextile Pavilion at the Shenzhen International Trade Fair for Apparel Fabrics and Accessories confirm the growing overseas exhibitor interest in the Southern China textiles market.
 
The debut India and Korea pavilions are part of the nearly 600 exhibitors that will feature across 22,500 sqm in halls 6, 7 and 8, which represents an over 30% increase in exhibition space compared to the 2012 edition
 
Apart from these countries, suppliers from China, Hong Kong, Japan, Pakistan, Singapore, Spain, Switzerland, Taiwan and the UK will also exhibit their fabrics for ladieswear, casual wear, shirting and functional wear / sportswear, as well as accessories. The fair runs for three days from 11 – 13 July at the Shenzhen Convention & Exhibition Centre.
 
For Indian suppliers, this fair is a valuable tool to create awareness among Southern China’s yarn and fabric importers as believed by Mr Ravindranathan Narayanaswamy from the Cotton Textiles Export Promotion Council (Texprocil), organiser of the India pavilion. “Southern China is an important market for cotton yarn and greige fabric, however, as yet, Indian exporters are not fully exploring this high-potential region,” he says.
 
Mr Narayanaswamy explains that Indian exhibitors will be displaying yarn to suit every end-use. In particular cotton yarn, woven greige fabrics and specialty knit fabrics which can be used to make everything from shirts and dresses to gloves and socks will be on offer. And he is confident about these exhibitors’ prospects at the fair.
 
Indian yarn is already well-accepted by buyers in Hong Kong and Shanghai, and Jiangsu, Shandong, Zhejiang and Hebei provinces, so I am sure that buyers in Southern China will also accept the high-quality cotton yarn that will be on offer”.
 
Korean exhibitors develop comprehensive strategy for targeting Chinese buyers
 
Thirty six exhibitors will comprise the Korea pavilion which is also making its debut appearance at the fair. The pavilion is organised by the Korea Fashion Textile Association (KFTA), and its Vice President, Mr Yoon Young Sang explains that the export opportunities in China this year are the reason they have chosen to exhibit at this fair.
 
Fabric exports to China from Korea are growing, and are expected to reach USD1.8 billion this year,” he said. “Intertextile Pavilion is a good opportunity for us to target the Chinese market and we will take full advantage of it to increase our productivity.”
 
Given the growing stature of the Chinese textiles sector and rising exports, Korean companies have a comprehensive plan for capitalising on this. “We have developed a complementary strategy of producing both mass-quantity products at a cheaper price, alongside small-quantity fabrics with a higher price,” Mr Yoon explains. “We apply a soft-touch feel to some of our fabrics specifically for the Chinese market, and have added various extra finishes to our existing product line.”

KFTA also has regular meetings with agents in China to analyse the latest trends and develop appropriate products out of this. “Recently the focus has been on ladieswear such as blouses, one-pieces, skirts and jackets, but now mass-produced menswear and outdoor wear are the focus for us.”
 
And targeting the Southern China market, Mr Yoon says Korean exhibitors will display functional woven fabrics, linen-like fabrics made from rayon, fabrics using rayon-blend georgette fibres, and washable georgette and leno weave fabrics, as well as cupro fabric shirts. Other products on offer will include non-stretch woven fabrics, georgette using high-twist rayon, jacquard and woven fabrics using eco-friendly cupro, rayon digital textile prints and rayon / cotton mixed fabrics.
 
This fair runs concurrently with the 13th China (Shenzhen) International Brand Clothing & Accessories Fair in halls 1 and 9, which includes a fashion show located in hall 5.
 
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