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Another successful year for intertextile shanghai

Another successful year for intertextile shanghai Source:
Date: 28-09-2011
Visits: 232
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Another successful year for Intertextile Shanghai Home Textiles with increase in exhibitor

and visitor numbers

Chinese suppliers enhanced product quality

Another important change in Chinese buying habits is their strong awareness of product quality

and design. “The Chinese customers are typically looking for curtains with special weaving


because they know these techniques are unique in the market,” said Mr Nicholas Chiu, a

spokesperson for Diaz Sunprotection, a Belgium company who showcased their whole collection

of “Dizz Design” curtain fabrics in woven, printed and technical series at the fair.

Meanwhile, Ms Suveera Bhandhukravi from Fratelli Bologna e Marcaccio also commented on

China’s maturing buying tastes. “The most popular item at our stand is an originally designed

pattern made for the queen of Holland, it is expensive but we have received enquiries from highend

interior designers and furniture makers from China.”

Most of the attending buyers from China were looking for quality imported products. Among them

was Ms Ma Xuanling from Shantou Xinaite Cloth. “We mainly serve high-end customers. The

products and brands showcased here are very high standard. We decided to place orders for

some unique window screens from the Turkey pavilion.”

Manufacturers in China have also improved product quality in wanting to compete with

international imported items. “The quality of the products being produced domestically has been

most impressive, particularly by those which are manufacturing their own private labels,” said Ms

Sue Scott from Grafton Everest, a retailer of high-quality home furnishings from South Africa

Fair is a key destination for China’s export trade

With the high international visitor profile, Intertextile Shanghai Home Textiles is also a promising

platform for export business in China. Jiangsu Violet is a bedding brand from China and a longterm

supporter of the show. Mr Chen Yong Bing, General Manager for Jiangsu Violet recognised

this fair as the most effective platform in Asia to build up their brand among international clients.

“With the help of the fair, our products are now selling to Italy, the US, France, Canada, Germany,

Turkey the Middle East and China. This year, we are promoting functional bedding products and

bedding made with natural materials.”

Mr Winston Ho, Sales Director for Zhejiang Hanboo Home Textile was very busy at the stand.

“Our orders from Europe grew from last year despite the shrinking market demand. This show

has always been a great help to us. It’s only the second day and we have already achieved our

goal,” said Mr Ho.

Visitors worldwide attended the fair including Mr Alan Kennedy, Senior Vice President for

Westpoint Home from the US. He thought that finding major retailers in regional market is

important. “Last year at the fair, we connected with Luolai, which is one of the key chain stores in

China. They have now become our business partners. This year, we made use of the business

matching services arranged by the organiser and have found some potential decorative and

bedding suppliers,” said Mr Kennedy. “Messe Frankfurt is always good at identifying the right

markets for industry people. For me, this fair is the place to meet the right people,” he added.

Mr Marco Guggi representing Imatex agreed with Mr Kennedy’s sentiment. The Italian company

ranked amongst Europe’s top three jacquard weavers. Mr Guggi came to source at the fair and

was pleased with the product variety. “The selection of products on display has been good and

covers every price point. This has been a worthwhile experience for us.”

Concurrent events at the fair provided market and trend insight

Some of the show attendees were visiting the fair to observe interior and market trends through

the seminar programme. “I found this seminar very useful. The speaker gave us a comprehensive

conclusion on trends with a beautiful presentation of various design works from around the world.

I believe it will be a great help to the local Chinese manufacturers who realise the importance of

product design,” said Ms Song Jiajia, Designer for Shanghai Kaisheng Hometextile after joining

the design and trends seminar held on the first show day.

Ms Claire Zhu from Eastsunhome Textile also learned from the fringe events, most notably at the

Pak-China Business Forum. “We have been doing business with Pakistan for some time. Their

cotton products are good quality. Whereas China made polyester fibre and Dacron are popular

there. I am happy to take part in the forum to learn more business opportunities between these

two countries.”

Next year Intertextile Shanghai Home Textiles – Autumn Edition will be held from 28 – 30 August

2012 at the Shanghai New International Expo Centre. The fair is organised by Messe Frankfurt

(HK) Ltd.; the Sub-Council of Textile Industry, CCPIT; and China Home Textile Association


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