Metersbonwe company will be formally introduced, next spring, children’s wear brand, its pricing is similar to Barabara, and lower than Mckids. The design style of the new brand is different from Mckids, Mckids is mainly for stylish children, similar to adult’s style. While the company’s new children’s clothing brand is cute, kid stuff, the clothing advocate ‘imagination’. The expand of the new children’s clothing shops, mainly depend on the existing shops for the company’s mature brand Meters Bonwe, there are approximately 600 direct stores, which is in favor of the new children’s clothing brands to expand quickly.
There are more than 500 MC shops of MetersBonwe company, children’s clothing more than 200, others are for adults. Level effect of the MC is more than 10, 000, because of the significant pre-investment, it’s still in loss. After the launch of MC in 2008, the company has been in a loss, the company is developing over constantly summing up. From aggressive expansion, it is in a steady development up to now. The development focus was turned from extension and expansion to endogenous growth. The purpose is clear, to make profit, all the costs will be for profit, the advertising spending will be reduced. Next year, the expansion speed of MC will not be fast, it’s effort will be on making profit.