Seeing the promising branded fashions market in China, Taiwanese textile manufacturers plan to promote branded products there. Precedent has been set by Tainan Enterprises Co., a leading garment maker in Taiwan, has been in business in China for nearly two decades and in recent years successfully promoted its own line of “Tony Wear” fashions.
Other Taiwanese garment and textile makers that have followed suit or plan to emulate include Makalot Industrial Co., Nan-Woei Industrial Co., and Everest Textile Co.
Everest, an affiliate of the textile giant Far Eastern Textile in Taiwan, launched its fashions brand—EverTek—in China in October 2011. C.L. Yeh, president of Everest, said that the brand became popular quickly after launch and generated in November revenues of NT$5 million (US$166,667), predicting the brand may post revenues of about NT$300 million (US$10 million) in 2012 from the China market.
Makalot will launch its line of branded fashions in China in 2012 and may promote it online initially. L.P. Chou, chairman of the company, said the business climate in China in the next few years will be better than that in Europe and the United States, which face lingering credit crises that weaken economic performance.
With a plant in Yancheng, Jiangsu Province in eastern China turning out mainly sportswear and women’s coats with monthly output of about 60,000 dozens of garments that are fully exported, Nan-Woei, seeing the growing demand in China, may tap the Chinese market by launching its own branded fashions and upholstery textiles in 2014.